Lassen national forest

29.5897° N, 96.3336° W //

Trip Itinerary :  
a. North to Redding  (6 hours from SF)
b. East to Lassen County
c. North Eagle Lake - There are campsites that are first come first serve. Also look into disperse camping if you’re willing to go off the beaten path.


The trout has been the toughest fish for me to catch. 1. Because I just suck at fishing. 2. Because they’re hyper aware and sensitive fish that have many nuances to catching them. So you can imagine how proud I am that the Eagle Lake Trout was my first. Eagle lake trouts are special because they’re one of the longest lived species of trout ever, the oldest recorded at 11 years old. Older than Bentley!! That fish must not be tasty tho. They’re a rare breed that has evolved to withstand the California drought and live in alkaline water. This was all worth the 6 hour drive.

Supreme leatherman

It’s probably because it’s red. Do I actually need more Supreme things? Do I really need another pocket tool? Probably not. Oh well it’s pretty cool tho.

Liftoff by META

If you’re into motorcycles you should be into Meta. Check out them out here. They’re a high quality publication on everything two wheels. I especially admire their photography and video chops it’s amazing.

Check out thier latest video Liftoff.

TIMID MAGAZINE : Be brave, be loud, be unapologetic

Hoang and Anh Nguyen grew up with a father who they dubbed, "The Goodwill Raider” – a man who consistently collected thrift store junk and spun it into gold. Their father learned this necessary skill in order to survive in the United States after leaving everything behind in Communist Vietnam.

"Back then there was no technology, families were separated, and people were displaced with no contact all over the world," Anh recalls.

As refugees, the family’s only shot at a new life was sailing away to the open seas on a banana boat – with the slim chance of being picked up by a trade freighter. The Nguyens sailed on that banana boat with no end in sight for almost a week. What was originally a fishing boat had been modified to accommodate 100 people brimming with hope. Survival of the voyage was uncertain… (Read the full article)

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Learning Cinema 4D during Quarantine

Here is a fun little animation of my truck, surfboard and Bentley. I’m following simple tutorials on youtube to learn the fundamentals of Cinema 4d. Here is the fruition inspired by a couple tutorials. It helps if you have some insight of CAD software and animation platforms, things like: key-framing, timelines etc.

Design Lessons from an Astronaut

I’m not advertising this masterclass but found some gems here that are adaptable to the design process. The best thing about observing other masters, is knowing they’ve consolidated years of experiences into the most effective and efficient way to execute a task. In no way am I comparing design to flying rockets or going to space, but if you’re able to treat every decisions within your process with the same urgency, how much better will your design process be? at what velocity will it go? Here are a couple quotes that stood out to me in this video:

  1. “No astronaut launches for space with their fingers cross, thats not how we deal with risk. The more you know the less you fear. “ - I can’t tell you how many times I’ve saved myself by doing deep research and understanding every aspect of a subject. Become infatuated, fall in love with the project. Trust me, its is no fun coming off ignorant to a client who eats, breathe and sleep the topic.

  2. “Share” - Do not design in a vacuum. Share your ideas. We’re more socially connected than ever now, there is no excuse here. The earlier you get feedback, the faster you improve your work.

  3. “Study every system on a spaceship, then boil it down to a one pager.” - Spaceships are much more complicated systems, but i challenge you to boil your project down to a one page, better yet, one sentence. If you’re not able to succinctly describe what you’re doing in a sentence, try again. Follow the K.I.S.S rule - keep it simple, stupid.

  4. “When you’re no longer earthlings, how do you navigate space?” - Have empathy, be open to experiences you can not fathom. Put yourself in the conditions that will make or break the project, now dream of ways to improve the human condition. At the end of the day, design is to solve problems and make life just a tiny bit more efficient.

How do you find inspiration? Email me your ideas hoang@creativesession.com

MADE IT on Hypebeast!

If you didn’t catch it the DIY Oreo project I knocked out, it made it onto Hypebeast. The internet is such an interesting place, it’s crazy to think that more than a million people saw this project. Best part was Ben Baller hating on me, I called him out tho.

DUI Trailer

Conceptually it’s all there. You will make drinks, play games and talk design with us. Enjoy this for now. Episodes coming after this COVID19 scare. For now, lets keep a 6 ft distance.

Taste of Hype - Supreme Oreo DIY

**NOTE - I am not selling the cookies or the molds seen in this video. The contents of the video is purely concept and a way to showcase our design capabilities.

Did you see Supremes 2020 lookbook? Yes, we did. Did you see the Oreos in there? Yup, we thought, how fun would it be to learn how to bake Oreos. So we got to work. Who would have known within a week of it’s announcement those cookies would hit 91k on Ebay. The internet never ceases to amaze us.